LET'S BE HONEST ABOUT SEO-EVERY BUSINESS WITH A WEBSITE & OWNED MEDIA ASSETS NEEDS AN
If you are searching for an SEO Specialist or SEO Barcelona, then welcome to my refreshed Green-based SEO Specialist Freelancer website and let's start by discovering...
WHAT IS AN SEO SPECIALIST?
Without an SEO Specialist measuring your website analytics, you will find yourself experiencing several poor search engine optimisation results in search engines, a lack of promotional keyword-rich-content for social clients, a low bounce rate (the time a visitor spends on a website page), a low PPC (pay-per-click) and low CTR (click-through-rate) to share your content on.
INFORMATIONAL. TRANSACTIONAL. NAVIGATIONAL.
Every business has a specific type of website, searcher and business goal, all of which requires the most relevant on-page and off-page keyword-rich content to attract the right client or community.
An SEO Specialist will manage your website content and communication channels and evaluate your analytics, to further lead (do the work).
Ultimately, an SEO Specialist will develop and drive your entire SEO (search engine optimisation) strategy to improve the website and media-channel algorithms for organic search intent.
SEO IS PERFORMED TO GET TRAFFIC
Conduct a website and owned media asset audit to unlock digital growth
Understand the three pillars of SEO for your business model; Business, Searchers and Search engines and conduct keyword research across your products and services
Understand your competitors, audience and the NLP of your clients and community
Create, develop and implement a successful SEO Strategy with a link-building strategy, to include keyword URLs, backlinks, outbound-links, cross-linking and link bait
Analyse your site metrics and implement measurable SEO goals and actions
Implement basic HTML, CSS, JS codes and descriptive WEB, AMP, Android and iOS containers
Implement the best practices for SDKs and client libraries for Cloud Firestore API etc.
Develop SEO publication protocols for content creators and third-party platforms (Amazon etc.)
HOW TO MEASURE SEO?
If you are trying to understand how to measure SEO, you are not alone. This long-tail keyword phrase is a common search query, and clients ask this question all the time.
SEO can be held accountable for a measurable impact. But first, you have to be patient. For example, a six-month period is a reasonable time to review the impact of an SEO strategy. However, 12-months is a long time, albeit, you must consider psychological, social and economic factors, such as, 'What is going on in the world right now?' Because this changes the way people present themselves and search for things.
Always factor in what is happening to your audience and react accordingly, and take a moment to look around...the average screen time is 6-8 hours a day - scrolling and searching for things. Mobile phones are designed to be addictive! But, remember not everyone utilises their time scrolling, thus, there are many accessible information sources available.
If your expectation is that your SEO strategy will cut through 30-50% of any variance in the data, then you will need to do some number crunching to determine SEO success. An SEO lead will keep a curious eye on SEO project phases and inquisitively approach the overall SEO goal(s), albeit, micro or macro conversions from inception.
And some of the metrics is unjustifiable, nonetheless, all of your analytic data is intertwined, so keep in mind, that when your content answers a comprehensive query for search intent, it allows your brand identity to be visible online, therefore it is a no brainer to invest in SEO.
HUMAN BEHAVIOURS CHANGE, BECAUSE WE ARE DYNAMIC, NOT ROBOTS.
SEO TAKES TIME
ANALYTIC DATA WILL NEVER BE AN ACCURATE ACCOUNT OF ANYTHING, IT IS MERELY A GUIDE!